Aether logo & Identity

Aether is an exclusive club for the wealthy and well-to-do in New York City. The client wanted an abstract “A” for aether, that also had a “portal” incorporated in the logo. I created an “A” that looks like it is moving upward, and the inside of the “A” I made a circle in the negative space for a “portal” aspect of the logo. This logo was not chosen, the client was very rude after many versions and revisions.